Yesterday, I was reading an article on an Indian business blog where the author presented some interesting scenarios and a compelling argument for Nokia’s turnaround, based on their smartphone devices and OS strategy. He presented the fact that Nokia currently has options of Windows 8, Boot2Gecko, Meego, Tizen and even Android operating systems to move to and the article also identified the key strengths of each platform option.
However, the author did not consider a third, key dimension, which would lend significantly to the growth/success of a smartphone ecosystem – Apps. As I kept thinking, I realized that Nokia’s turnaround in the smartphone space would be much more complicated than the two-dimensional approach that was presented. There exist many convoluted product development, business dynamics, strategic and ecosystem development issues that need to be considered.